The competition in the already fiery sports utility vehicle segment will soon get fiercer. Tata Motors-owned Jaguar Land Rover has major plans to accelerate into the sector with the launch of its much-awaited SUV, F-PACE. And, to get the model rolling out the production line, the car maker has recently hired 1,300 employees.
After the Invictus Games held in London, referring to its hiring spree at West Midlands, Jaguar Land Rover had also expressed keenness to appoint ex-military personnel.
The F-PACE was first revealed in the form of the C-X17 crossover concept vehicle way back in 2013, at the Frankfurt Motor Show.
Jaguar Land Rover is marketing its hybrid SUV, F-PACE, in full swing at the moment. The company has revealed that it’s expending a sum of whopping £1.5billion in order to make this vehicle lighter in order to boost its fuel economy stats.
A few days ago, the production-ready Jaguar F-PACE was unveiled at the Auto Show held at Detroit. At the event, Dr Ralph Speth, Jaguar chief, stated that the revelation of F-PACE demonstrates their company’s unyielding commitment to the UK market and its foray into a highly skilled, hi-tech, manufacturing-led economy.
Jaguar Land Rover’s recent investment at its facility in Solihull near Birmingham is the largest amount poured into this site in its rich history of 70 years. The plant now has a massive assembly hall, nearly the size of almost 22 football pitches put together. The five-seater F-PACE will be produced here along with Jaguar XE.
Jaguar’s Big Plans
Dr Speth stated that Jaguar Land Rover intends to tap into the huge demand for SUVs and compact crossovers, across markets in the UK and US, with the launch of F-PACE. Moreover, he added, greatest opportunities lie in emerging markets such as Indian and China, the major reason why they recently inaugurated a factory in China.
John Leech, KPMG’s head of automotive division for the UK, underlined the potential for growth of car production in China. He stated that right now, only 2% of the Chinese population drives a car.
Leech said that the British automotive industry currently has “phenomenal” drivers in position, just right for long-term growth. And that the industry is potentially headed for resurgence over the next two decades.
He added that friendly business environment, tremendous improvement in process engineering techniques and enhanced flexibility in labour markets are the key home-grown reasons that have resulted in an incredible turnaround in the sector’s achievements.
The fact that the new F-PACE shares several parts and components with the firm’s other series, is a critical factor in lowering its production costs. Jaguar has been able to restore its competitive edge successfully by adopting a new way of manufacturing cars, in addition to the nation’s prowess in automobile styling and design.
Jaguar Land Rover has already confirmed its strong comeback in the automotive sector. The firm’s retail car sales have grown by over 100% since 2009, with a staggering 462,678 vehicle sold last year.